Energized Work

The client

Award winning Agile consultancy Energized Work, design and build digital products. They have worked with such names as Sky, Ernst and Young, Pottermore, AOL and many more.

The challenge

To create a colourful and charismatic brand that unified all of the companies collateral; website, business cards, case studies, print material such as banners.

Requirements
The logo must not change
The EW pink is the main colour
Must use the current brand colours already in place
Oh, and... Must be awesome!

The problems

1. Consistency
Different messaging, designs, fonts and colours across all of the collateral.

2. Content
Big blocks of text made it difficult to scan and did not make for light reading .

3. User journey
The lack of a clear start to finish journey no matter what entry point a user came through was not well enough defined.

4. Confidence
With so much content, it felt like EW had to keep talking to prove themselves and lacked the confidence to step back and let their work talk for itself.

The solution

1. Consistency
Create a consistent unified brand across all collateral web and print based.
‍
2. Content
Less is more. Allow the content space to breath and deliver its full value. Minimise waffle, maximise impact.

3. User journey
‍Snackable content allowing the user find content relevant to them, with the aim of getting people to get in touch.

4. Confidence
Meetings with the internal teams and clients, discussing designs and content ensured confidence in the execution before launch.

The deliverables

A brand and design system that can be used anywhere. All assets such as diagrams, illustrations or images can be used interchangeably between the website, flyers, social media posts or any desired piece of collateral.

A rebrand with character

The client

The challenge

The problems

The deliverables

300% increase in online sales

A customisable UI for cafes